Check out @ProfessorFunk’s kinetic typography take on the utter weirdness of placebos, based on information from @BenGoldacre’s superlative book, Bad Science.
What On Earth’s Wrong With Placebos ?
November 25, 2009 By Leave a Comment
I’m a big fan of TED and strongly suggest you subscribe to their video podcasts if you don’t already. Rory Sutherland is an advertising whizz. He argues that adding intangible or perceived value to things we already have is perhaps no bad thing and perhaps may be the only alternative to a world of unsustainable consumerism.
Quackery Without Scruples
April 4, 2009 By 14 Comments
The film also provides an excellent introduction to the “double-blind randomised controlled trial” – the study design generally recognised in medical science as the “gold standard”, because it removes confounding factors and accounts for the placebo effect.
