Radiological Pin-Up Calendar

EIZO medical imaging produce high precision displays for the examination and diagnosis of radiographs. They recently collaborated with German advertising agency BUTTER to produce a ‘What you see is what you get‘ 2010 Pin-Up calendar leaving little to the imagination…

Adds a whole new meaning to taking an XXX-ray. WARNING: Implied nudity

EZIO Pin-Up Calendar 2010 - July

EZIO Pin-Up Calendar 2010 - July

Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics.

EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

January

January

February

February

March

March

April

April

May

May

June

June

July

July

August

August

September

September

October

October

November

November

December

December

EIZO 2010 Calendar - March

Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte

Source: Advertolog

Print Friendly

Comments

  1. Janus says

    Only one problem, she's fake. Skin detail too sharp, non anatomical bones, a heart/lung like that and she'd be dead, too much subcutaneous fat in some places, esp above knees, and believe that the little leather strap on her shoe blocks more x-rays than her iliac crests? Perhaps her shoes are made of lead.

    There is also no imaging technology to create this sort of whole of person plain film.

    Just as well, there's several years of backgrond radiation here.

Comments