EIZO medical imaging produce high precision displays for the examination and diagnosis of radiographs. They recently collaborated with German advertising agency BUTTER to produce a ‘What you see is what you get‘ 2010 Pin-Up calendar leaving little to the imagination…
Adds a whole new meaning to taking an XXX-ray. WARNING: Implied nudity
Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics.
EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.
Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte