In 2010 the Journal of Marketing Communications published a study that suggests that men with facial hair were perceived as more credible than men who were clean shaven when endorsing products. Apparently, bearded men were seen to have “more expertise” and to be “more trustworthy” than the un-bearded men.
Maybe this is something that my male colleagues should consider when engaging in emergency management of patients. Would you prefer your laryngoscope wielding (male) physician to be of a clean-shaven disposition or be sporting a neatly trimmed merkin?
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Featured Image: Ameritus Professor Steve Dunjey