Social Media Guidelines

• Mayo Clinic –   A 12-Word Social Media Policy
• Ministry Health Care - Employee Social Media Policy
• Inova Health System - Social Networking / Communications Policy
• Dartmouth-Hitchcock Social Media Tips for Employees - YouTube Video
• Univ. of Md Medical Center - HR Social Media Policy - Training Presentation

Affinity Health System and Ministry Health Care

Social Media Policy and Employee Guidance (DRAFT, but one of the best and most comprehensive)

Boston Children’s Hospital
For Patients and Families 

The Centers for Disease Control and Prevention
CDC Social Media Tools Guidelines & Best Practices

Childrens Hospital Los Angeles
Social Media Use

The Cleveland Clinic
Social Media Policy

Duke University Health System
Facebook Guidelines

Inland Northwest Health Services 
INHS Employee Social Media Policy

Inova Health System
Employee  Policy

Iowa Hospital Association
Blog Comments Policy

Kaiser Permanente
Employee Social Media Policy

LeBonheur Children’s Medical Center
Blog Comments Policy

Lehigh Valley Health Network
Social Media Guidelines

M.D. Anderson Cancer Center
Blog Policies and Guidelines for the Public

Medical University of South Carolina
Employee Guidelines

Mayo Clinic
Participation Guidelines for the Public
Comments Policy
Guidelines for Employees & Code of Ethics

Ohio State University Medical Center 
Social Media philosophy, policy and guidelines

Sutter Health 
Employee Social Networking Policy (includes video)
Comments Guidelines

University of Maryland Medical Center
Social Media Comments Policy

Vanderbilt University Medical Center
Social Media Toolkit – Policies, Education, Videos, etc. An excellent resource

Guidelines for hospitals

In no particular order here are some resources:

• Found in Cache: http://ebennett.org/hsnl/
• Why hospital social media matters:http://www.fiercehealthcare.com/story/why-hospital-social-media-matters/2012-06-21
• Hospitals Using Social Media – By the Numbers:http://thehealthdigital.com/2011/09/06/hospitals-using-social-media-%E2%80%93-by-the-numbers/
• Why hospital social media is a full-time job:http://www.fiercehealthcare.com/story/why-hospital-social-media-full-time-job/2011-07-28
• 20 hospitals with inspiring social media strategies:http://www.prdaily.com/Main/Articles/20_hospitals_with_inspiring_social_media_strategie_10655.aspx
• Mayo Clinic looks to train other hospitals in social-media use:http://medcitynews.com/2010/07/mayo-clinic-looks-to-train-other-hospitals-in-social-media-use/
• When it comes to doctors and social media, hospitals fail miserably:http://www.kevinmd.com/blog/2012/05/doctors-social-media-hospitals-fail-miserably.html
• Hospitals: Prescribe Social Media Policies and Training to Your Staff!:http://www.socialbusinessnews.com/hospitals-prescribe-social-media-policies-and-training-to-your-staff/
• Patients choose hospitals based on social media:http://www.fiercehealthcare.com/story/patients-choose-hospitals-based-social-media/2012-04-19
• Hospitals need an engaged social media presence on Facebook and Twitter: http://www.kevinmd.com/blog/2011/03/hospitals-engaged-social-media-presence-facebook-twitter.html
• Hospital social media strategies grow up:http://www.fiercehealthit.com/story/hospital-social-media-strategies-grow/2012-03-23
• Houston hospitals, doctors infected by social media:http://www.bizjournals.com/houston/print-edition/2012/05/04/houston-hospitals-doctors-infected-by.html?page=all
• Hospitals Using Social Media To Engage With Community, Donors:http://www.ihealthbeat.org/articles/2011/3/14/hospitals-using-social-media-to-engage-with-community-donors.aspx
• 5 Basics for Any Hospital Social Media Plan:http://www.beckershospitalreview.com/hospital-management-administration/5-basics-for-any-hospital-social-media-plan.html
• Two Minnesota hospitals craft authentic social media voice:http://medcitynews.com/2012/02/some-minnesota-hospitals-seem-to-get-facebook-and-healthcare-social-media/
• Users of hospital’s social media seek health info:http://www.fiercehealthcare.com/story/users-hospitals-social-media-seek-health-info/2012-05-09
• Hospitals: Five Mistaken Beliefs that Lead to Social Media HIPAA Violations: http://www.hivestrategies.com/2012/07/five-mistaken-beliefs-that-lead-to-hipaa-violations/

This is just a short list…please follow #hcsm and #medsm on twitter for more information as it becomes available and please make recommendations if you think other resources we should share.