The latest International Liaison Committee on Resuscitation (ILCOR) guidelines are due to be released online on October 18th 2010. The International committees have been working hard to evaluate a series of fundamental questions relating to the advancement of resuscitation protocols worldwide.
Having signed off on the provisional guidelines, the next step is to produce an educational video demonstrating the new changes.
The International Council has approached the Utopian College of Emergency for Medicine to devise a stimulating campaign to enhance global awareness of the changes to be implemented.
After lengthy consultation; unnecessary expense and furnished with an open bar tab, the UCEM has determined that ‘The internet’ will be used as a primary medium to disseminate the new evidence based recommendations from the collaborative discussions.
We are in the final stages of development. We have evaluated the available social media strategies and have decided to produce an audio, visual and kinaesthetic campaign highlighted by the most prevalent ‘keyword search terms’ on the internet
These are the examples of the material that the College executive will be pondering over the next month to determine the final format of the educational campaign
The UCEM has been led to believe that keyword search terms are essential to create a ‘viral’ marketing campaign for the new resuscitation guidelines and have decided to play with Pornography to start with.
Pornography has been traded online since the 1980’s, and with the rise of the world wide web in the 1990’s, adult webistes began springing up everywhere. Pornography is one of the most commonly searched terms by adults capable of performing adequate cardiopulmonary resuscitation
Via: Online MBA