Essentials of Emergency Medicine Conference 2011
Over the last few years there has been a tremendous rise in ‘social media‘ activity and the discussion has now turned to health professionals to review the potential benefits of harnessing the power of the discussion platforms and global community interactions through the medium of the internet…
Social media (the internet) is a game changer. In medicine we are able to connect with colleagues, discuss medical literature, share evaluative thoughts, ponder hypotheses and join in collaborative thinking. We already engage in these activities in the physical world, and now can extend the conversation globally through these new digital technologies.
The RISE of Social Media
We will discuss the RISE of social media in the context of clinical medicine and attempt to isolate the information provision platforms such as blogs, podcasts and wiki’s from the more conversational platforms such as Facebook, Twitter and G+. We will try to distill the essence of this conversational interaction – the heart of information dissemination and assimilation in the Internet Age
Granted – some people see social media as the ultimate way to express themselves; others choose to keep a lower profile by following the activities of friends, and tracking news and events; whilst others still believe that social media is the devils work – the rock’n'roll of healthcare, that social media is EVIL and will ultimately destroy our souls…
We will try to remain POSITIVE and review the BENEFITS of social media interaction, in provoking thought, creating dialogue and instilling action around particular medical and social issues.
It’s no exaggeration to say that the practice of social media has woven itself into the fabric of modern life so intrinsically that it is the connection between the digital and physical worlds for hundreds of millions of people around the world…social media is here…so let us learn how to dance with it…
A lesson in Controlled Crowd Sourcing
In preparing for this talk I took the liberty of contacting my ‘virtual social media buddies‘ (most of whom I have never met…). These ‘virtual’ colleagues provided collaborative insights into key questions pertinent to the social media conversation on clinical medicine
CROWD SOURCING – the 10 rules of DO
LISTEN
COMMENT
COLLABORATE
BE RESPECTFUL
SHARE THE WEALTH
GIVE KUDOS
ADD VALUE
BE SOCIAL
BE REAL
BE YOU
CROWD SOURCING – the 10 rules of DO NOT
LISTEN
SPAM
BE ANONYMOUS
BE NEGATIVE
BE MEAN
BE UNPROFESSIONAL
BE INFLEXIBLE
DISCLOSE PATIENT INFORMATION
CRITICISE
UPSET YOUR EMPLOYER
PUBLISH ANYTHING WHEN DRUNK (@CliffReid)RULE #11: NEVER GO FULL FRONTAL (@ZDoggMD)
Video overview of ‘The Conversation’ Presentation
Interconnectivity
About Mike Cadogan
