Just arrived in San Francisco for Essentials of Emergency Medicine
This year I have been given the opportunity to talk about the potential role of social media in medical education. Thankfully I have made it to stage 8 of the 11 phases of presentation preparation, and thought it would be a good idea to get some of the concepts out as pre-reading blogposts before the actual presentations.
Essentials of Emergency Medicine Conference 2011
The scope for the talks is ‘broad’ as described by Mel Herbert, and gave me a blank canvas for the discussion.

And so, limited only by the duration of the talks, I set about creating some discreet areas for discussion. I will be covering
Firstly – an exploration of the current generational trichotomy and other such neologisms
Secondly - an exploration of the fundamental ethos of social media in medical education – bringing educators and learners together, and turning passive learners into active listeners
Defining Social Media Platforms
To cope with a potentially diverse social media knowledge base I thought it prudent to define some sort of structure to the talks, and so each platform includes worked examples as well as a discussion of:
- WHAT is the social media platform?
- WHY should I use it/WHY is it useful?
- WHEN should I use it?
- HOW can I use it in the setting of social media in education?
After all, the rate of adoption amongst physicians globally is low – so what have I got to lose!
Try to define a simple approach to choosing WHICH social media platform to use:
- Sharable
- Mobile
- Low Maintenance
- Durable
- Credible
- Cost Effective (FREE)
The Cycle of Social Media in Medical Education
Examining the social media and medical education information cycle gives us a chance to review the ket platforms which are useful to the 16% laggards in the adoption cycle

In particular we will be discussing…
- Blogs, blog platforms and the blogging ecosystem
- Podcasting as an extension of blogs
- Multimedia platforms (e.g. YouTube, Slideshare, Medpedia)
- Content dissemination: Locating content sources (e.g. Webicina); Delivering content (e.g. Google Reader) and Reading content (e.g. Feedly)

































Nice summary, Mike. I will feature the video on my blog tomorrow.
Looks cool. Wish I were there. And welcome to the States.
Thanks mate
All good…minor mugging incident, but otherwise all going well
Talks start today and hopefully will be able to get some online soon
Mike
Sound interesting and it’s great you been given the freedom to take the talk where you like. Is there going to a Prezi/Slideshare for it later, or is it purely a discussion.
Trying to get my thoughts around the concept of the three talks -- been great to try to get the concept out in blog form as it makes it much easier for me to contemplate the final discussion and presentation.
There are so many animations in the talk -- I will probably have to try to create a voiceover Slideshare animation or will be able to take the video from the conference and share that way -- either way it would be great to get some synchronous discussion started with respect to the next stages in clinical medicine social media development
Talk 2 -- has a longer video construction -- http://lifeinthefastlane.com/2011/11/essentials-of-em-talk-2/
Very interesting little series you have written. I never realized the role the social media can be in a future doctors education. Looking forward to the next phase!
Mike… can you please tell me the name of that song, it’s ghostly echoing inside my cranial vault everytime I stop playing the video, I have to get it to my headphones in proper mp3 format!
First video: “Quannë la Fija Me” by Vincenzo D’Orazio
Second Video: Unable to find the artist and album yet, but have loaded the mp3 up to tumblr……comes form the YouTube CC Audioswap library and is 4:35 in length…but title and artist not recorded…
Thx Mike, it’s the second one I was after. Very motivating, almost like a cup of coffee!